Sacha Goldberger is the French photographer of made-up stories. Born in a family where nothing was done as everyone else does, he erects discrepancy as a way of life. He starts his career in CLM BBDO advertising agency, at the time run by Philippe Michel. At the artistic direction of many advertising campaigns, he then starts in freelance. At the Gobelins, he takes a photography training course and accompanies many photographers: a true acumen is born.
Either Erwin Olaf, Gregory Crewdson, German painting or contemporary art, Sacha Goldberger draws his inspiration from diverse sources. An enthusiast for discrepancy, cultivating fantasy is his point of honour. His work is always written, built and thought with rigour: the touch of folly comes after. Because there is always this effort to reroute everyday life with Sacha.
Timeless, Sacha Goldberger's characters are borrowed to childhood to be reintroduced in the bosom of art history. He tends to confront these tutelary figures of the American contemporary mythology with the painters of the Flemish School of Art. Sacha Goldberger visits different photographic worlds, bearing in mind the idea of telling stories, like an "anti-reporter" he claims to be.